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RESEARCH

Carl Jung once said, “In each of us there is another whom we do not know” (Jung, 1964, p. 153). This is the starting point for most of his theories - talking about looking inside ourselves, finding that inner darkness, reuniting ourselves with our shadows – all in order to reach our true potential. Taking this into account, wouldn’t the superheroes and the villains, the light and the darkness, the good and the bad, ultimately be just analogies for humans and their shadow selves? Investigating the idea that they are two sides of the same coin, that integrating one into the other would result in a better version of the same thing – the human. Fundamentally, this is what the project is trying to examine, using colour practice and theory to explore and showcase the findings.

Jung, C. G. and Hull R. F. C. (ed) (1991) The Structure and Dynamics of the Psyche, 2nd ed. London: Routledge

Carl Jung believes that our collective unconscious is formed from myths, legends - the knowledge that we inherited from our ancestors. Even though individuals are often not aware of the collective unconscious they possess, it tends to express itself in different ways throughout the generations. As such, all the legends and the myths are passed through the eras - they are transformed and remodelled to fit the mindset of the time. We can argue that the most mainstream way in which this old knowledge was translated into our times is through the Superhero genre. 

Delving even deeper into Jung's theory, we find the archetypes. The clearest one, the one that can easily be connected with the superhero genre, is the Persona. Jung explains it as the face we show the world, the one that hides all our insecurities and our weaknesses. Think about Superman, Batman, Iron Man - heroes tend to put on a mask or a disguise in order to become this better, indestructible, version of themselves. When they are undisguised, they become just regular people - that version can be seen as portraying another archetype, the Self. Of course, there is a third archetype hidden into the superhero genre - the Shadow. Here, it is showcased through each hero's villain counterpart. At first glance, we often see the villains as just evil parts of the story, but taking a closer look, we realise that they are the less polished version of the superheroes. They are the uncontrollable parts, they are what happens if the hero refuses to put out the Persona or, better yet, if the hero is unable to. 

Sidenote! I would like to point out an exception to the rule: Bruce Banner. It can be argued that his Persona is actually the Self that he portrays throughout the Marvel films, while his Shadow is portrayed through Hulk. As such, one could say that his true Self is not seen until Avengers: Endgame (dir. by the Russo Brothers, 2019) - although the acceptance process does start in Thor: Ragnarok (dir. Taika Waitit, 2017) - when Bruce finally accepts Hulk as part of himself and becomes the truly balanced and capable version of himself. I believe Hulk is the clearest example of Jung's Shadow theory as it shows the integration of all the archetypes into one single person.

While older films portrayed the hero and the villain as two completely separate and opposing entities, recent motion pictures are slowly merging the two and, in most of the cases, both the heroes and the villains are better for it. While Thor: Ragnarok (dir. by Taika Waititi, 2017) and Captain America: Winter Soldier (dir. by the Russo Brothers, 2014) are films that I mentioned before,  I would like to add Venom (dir. by Ruben Fleischer, 2018) to the superhero genre films that show the integration of the Shadow into the Persona with the result of a better Self (regardless of whether they use one single person or two different ones to showcase the archetypes).

Philosophy

Superheroes

Colour theory has been a big part of the superhero genre from the beginning. It is so well integrated into people's minds that they are able to recognize the heroes from the villains at one single glance, without actually realising that they are doing it. I wanted to research this aspect more through my practice and the results did prove this theory to be true. People no longer see colours, but they experience them. Here, I will write down the main colours used throughout the superhero genre (mainly from the Marvel franchise).

Superhero (Persona) : Red, Yellow, Blue, White

Villain (Shadow) : Purple, Green, Orange

Undisguised version (Self): Neutral colours, white, black

The main rule seems to be that superheroes are mainly showed in primary colours, while villains are shown in secondary ones. Considering the Shadow Theory, this distinction seems to fit the idea perfectly. The shadows (villains) are drained in colours created by combining the Self with the Persona. They are not the main event, just a part created by unbalance. Although the colours rarely change, we can sometimes see a villain's costume changing its shade once it is accepted by the Persona and integrated into the Self. Consider Loki's costume changing from the darker shade of green it had in the beginning to a lighter, more earthy shade at the end of the franchise. 

Colour Theory

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